Paul McCartney issued a challenge to plug another video for his new album, Egypt Station.
He has released a video for the song "Come on to Me," which shows real-life department store security guard Fred "Little Freddie" Maxwell lip syncing and dancing to the track.
The challenge is for you to film yourself dancing to "Come on to Me" and post the video to Instagram or Twitter using the hashtag #COTMChallenge.
Paul's website promises more details about the promotion, and has posted more details about Freddie. It says, "Freddie’s energy is contagious, and you can’t spend more than a few minutes in his company without falling for his vibrant, happy and full-of-life character. Freddie works nights as a security guard at a luxury department store to pay for his college tuition. He agrees it’s pretty monotonous work, making the rounds and checking doors, but the solitude gives him plenty of time to study as he knows in the end it’ll pay off. But Freddie isn’t an 'all work, no play' kind of guy… Freddie is still Freddie, and Freddie’s going to have fun -- no matter what!"
Source: PaulMcCartney.com