Sir Paul McCartney in National Geographic? Has he discovered a new island?
No, the former Beatle is interviewed in the current issue by the venerable magazine's editor-in-chief, Susan Goldberg, about his Meat Free Monday campaign, which suggests not eating meat one day a week as a way to help the planet.
Macca tweeted a quote from the sit-down this morning: "Nobody’s forcing anyone to do anything; you just try one day meat free, because it’s a good idea."
If you're interested in finding out more about the campaign, check out McCartney's five-minute video, One Day a Week, which he posted last November.