The CEO of Philip Morris International believes that cigarettes should be outlawed - and plans to stop selling them in the UK.
Jacek Olczak says his company - which makes Marlboro, Virginia Slims, and other brands - will stop selling cigarettes in the next 10 years, as the company moves its focus to smoke-free products and cigarette alternatives.
Olczak says a government ban "can solve the problem once and forever".
Philip Morris International is separate the U.S.-based Altria, who makes and distributes Marlboro products in the United States.
Could a ban like this ever happen in the U.S.? Why have public attitudes towards smoking changed so much over the last few decades?
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