Gene Simmons, who recently trademarked the company name Motion, is now trying to trademark the devil horns hand gesture -- index and pinkie fingers up -- he and countless metal fans have been doing for years.
The application filed Friday with the U.S. Patent and Trademark Office claims he first used it on November 14th, 1974 during the KISS Hotter Than Hell tour. He is seeking protection for the gesture for "entertainment, namely, live performances by a musical artist; personal appearances by a musical artist."
Simmons has claimed this invention before, but many an Italian will tell you it's the "sign of the horns," while history books show it dates back to the fifth Century BC and the founder of Buddhism. The late Ronnie James Dio also claimed it as his trademark.
But wait, there's more.
It's also the American Sign Language gesture for "I love you."
Beatles fans can also argue that John Lennon got there first -- in 1967 promo photos for "Yellow Submarine" and the cartoon of him doing the same thing on the cover of Yellow Submarine album in 1969.