An Asheville, NC jewelry store caused an uproar with this billboard that says "Sometimes it's OK to throw rocks at girls." The sign features bright gemstones in multiple colors on a white background.
The billboard, from Spicer Greene Jewelers, went up last week and got immediate blowback on social media.
One tweet asks Spicer Greene if alluding to violence against women was something to joke about.
Store owner Eva-Michelle Spicer said"The billboard was intended to be a nostalgic thought of a childhood teaching. That it's not Ok to throw rocks at girls, it's not OK to throw rocks at anyone... It saddens me that it was taken that way, because it certainly wasn't intended."
Some people commented on Spicer Greene's Facebook page saying that they thought the billboard was funny and cited the controversy as yet another example of political correctness gone crazy.
"I think that your advertising was very clever," commenter Bill Newton wrote. "I also feel that it is so very sad that people always look to the dark side of everything. We really have become a " Society of the Perpetually Offended."
The store said it will donate 10% of its sales from last week to a local domestic violence shelter.