84 Lumber created this ad depicting a Mexican woman and her small daughter traveling from their home to try to get to the United States. FOX declined to air the whole thing, calling it too controversial.
The full spot depicts the mother and daughter's journey through dusty country until they encounter a large wall. They seem to be thwarted until they walk along the wall a while and find a set of large doors to walk through. The tag line: “The will to succeed is always welcome here.”