Gene Simmons On Trademarking Horns: 'I Can Do Anything I Want To Do'

In June, Gene Simmons tried to take ownership of the devil horns gesture by applying for a trademark for it. 

The Kiss bassist forked over $275 for the application which would make it so that “no other person, firm, corporation or association has the right to use said mark in commerce, either in the identical form or in such near resemblance.” 

He wound up withdrawing the application two weeks later, among anger from rock fans across the globe, but Gene stands by his initial decision. 

He told the Windsor Star, "I regret nothing. Wake up every morning and let your conscience be your guide. Did you know I own the moneybag logo – the dollar sign with the bag of money? I own all kinds of things. I own ‘motion picture’ as a trademark."

Simmons added, “Anyone who thinks that’s silly: the silliest thing I’ve ever done is wear more makeup and higher heels than your mommy. People said, ‘You can’t do that.’ Actually, bitch, I can. I can do anything I want to do.”

Ronnie James Dio's widow, Wendy, previously called the move to trademark the horns "laughable" and "disgusting." She stated, "It belongs to everyone – it doesn’t belong to anyone,” and even threatened to sue "on behalf of us all" if the trademark was granted to him.

No word on if Gene might try for it again down the line.

Photo Credit: Getty


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