So, this is Jamie Casino. Apparently, he is a personal injury attorney in Savannah, Georgia. This is a commercial that aired locally in Savannah during the Super Bowl.
Casino explains the video in the description:
"An epic 2 Minute Halftime Commercial written and directed by Jamie Casino. The spot features Jamie's brother Michael who was gunned down with his friend on Labor Day 2012. The story reveals how Savannah's Chief of Police, Willie Lovett, deceived the citizens of Savannah after four homicides took place Labor Day weekend. Jamie Casino, a personal injury attorney with a large practice based in Savannah, GA created the ad to set the record straight in the Biggest Game of the Year, Super Bowl XLVIII."
The video features a flaming sledgehammer and it alludes often to the above story. That's all we'll say. Just watch.(H/T Deadspin)